Research reports

Title: Research reports

Dates of Material:

1959 – 1983

Extent:

1.55 m of textual records

Scope and content

Series consists of research reports, polling data and riding analyses by various consultants, including Penetration Research and Goldfarb Consultants.

NOTE(S)

Source of supplied title

Title based on contents of the series.

Extent

The series is stored in 5 boxes.

Finding aids

File list available (see below)

Box 110
BOX	FILE	TITLE	YEAR	ADDITIONAL INFORMATION
110	1	A survey of the political climate in Canada	April, 1965
110	2	A survey of the political climate in Ontario	September, 1965
110	3	How to campaign successfully in radio and television, Ontario Liberal Association
110	4	Progress report to the National Liberal Federation	June, 1961
110	5	National Liberal Federation	15 January, 1962
110	6	Presentation to CKFH	15 May, 1959
110	7	Study of the National Sales and Promotion Activities of the Independent Broadcasting Industry
110	8	A motivational research study on leadership in Canadian political parties
110	9	A motivational research study on the issues of paramount interest to Canadian voters	October, 1960
110	10	A survey of the political climate in Canada	July, 1971
110	11	A survey of the political climate in Canada	October, 1972
110	12	A survey of the political climate in Ontario	July, 1966
110	13	A survey of the political climate in Canada	August, 1972
110	14	A survey of the political climate in Canada	January, 1972
110	15	A telephone panel study of the political climate in Ontario and British Columbia	May, 1972
110	16	A survey of the political climate in Canada	April, 1972
110	17	Manitoba electorate study	May, 1974
110	18	A survey of the political climate of Ontario and Quebec	January, 1963
110	19	A survey of the political climate in Canada, Wave III, Vol. I	October, 1965
110	20	A study of the dominion election in Canada’s Ontario province, May–June 1962
110	21	A survey of the political climate in Ontario, Vol. I & II	October, 1965
110	22	A survey of the political climate in Canada, Vol. I & II	October, 1965
110	23	A survey of the political climate in Ontario	September, 1965
110	24	A survey of the political climate in Canada	April, 1965
110	25	A survey of the political climate in Canada	December, 1964
110	26	Current issues and the evaluation of prospective candidates in Waterloo-South	September, 1961
110	27	First preliminary report of a national opinion study	December, 1961
110	28	Second preliminary report of a national opinion study	December, 1961
110	29	A study of Toronto/Hamilton reaction to Prime Minister Pearson on “The Nation’s Business”	7 May, 1965
110	30	Tabular report of findings “Ideal” vs. Actual image profiles of possible candidates of MP in federal constituency of London, Ontario	June, 1965
110	31	A survey of the political climate in Ontario, Vol. I	October, 1965
110	32	A survey of the political climate in Ontario, Wave II, Vol. II	October, 1965
110	33	A survey of the political climate in Ontario, Wave III, Vol. II	October, 1965
110	34	A survey of the political climate in Canada	February, 1964
110	35	A survey of two parliamentary by-elections in Canada	September, 1964
110	36	Historical Analysis of Gallup Poll trends	1942-1981
110	37	Report of a study of Toronto public opinion	20 June, 1966
Box 111
Goldfarb research reports
111	1	A strategy for fighting the next federal election	September, 1983
111	2	1983 strategic (draft)
111	3	Federal Liberal strategic study	February, 1986
111	4	Trudeau strategic	March, 1978
111	5	Canadian Polling Institute draft questionnaire	n.d.
111	5a	A closer look at the by-election data	February 1977
111	6	Quebec riding study	January, 1977
111	7	Newfoundland study	February, 1975
111	8	A win is possible	May, 1975
111	9	An understanding	December, 1973
111	10	A study of federal political party standings	May–July 1973
111	11	Federal Liberal Party visual manifestations	February, 1974
111	12	Canada alive	September, 1972
111	13	A May look at the federal political scene, tabular data	May, 1978
111	14	Canada’s mood in June of 1977	July, 1977
111	15	Federal voting intentions by selected ridings	n.d.
111	16	Qualitative perspectives, The constitutional amendment bill, 1978	September, 1978
111	17	A voting intention pulse, Vancouver, Toronto, Montreal, conducted 12–16 August 1977
111	18	Issues	May, 1976
111	19	Business community evaluation of the Post Office	December, 1975
111	20	Summary findings, Quebec today	September, 1978
111	21	’Our Canada’ Pavilion	September, 1978
111	22	Canada Today	April, 1974
111	23	Quebec riding study	January, 1977
111	24	A five market time series of voting intentions and political attitudes	December, 1978
111	25	Quebec perspective	April, 1977
111	26	Red leaf communications qualitative perspectives, phase two	April, 1979
111	27	February 18th 1980’s strategic plan, Liberal Party of Canada	January, 1980
111	28	A six market study of voting intentions and political attitudes	February, 1979
111	29	Special riding insights	February, 1979
111	30	Television and radio executives evaluation	April, 1979
111	31	Hamilton West	July, 1980
111	32	Canadian Polling Institute	1979
111	33	Riding insights	September, 1978
111	34	Quebec, The Goldfarb Report	n.d.
111	35	Top-Line findings, New Brunswick strategic up-date	n.d.
111	36	Public reaction to advocacy advertising	n.d.
111	37	Key collective riding analysis	December, 1983
111	38	The Goldfarb Report update	Spring, 1983, June 1983
Box 112
Goldfarb Consultants, computer output reports
112	1–4	Political issues would like to have discussed/feel strongly about	June 30, 1977
Box 113
113	1–2	Project 74710: Awareness	n.d.
113	3	Degree of satisfaction with federal government	n.d.
Box 114
114	1	Project 74708, Party least likely to vote for	n.d.
114	2	Project 74719, Party least likely to vote for	n.d.
114	3	Project 74717, Political affiliation	n.d.
114	4	Project 79–7034, Party least likely to vote for	April 25, 1979
114	5	Project 79–7005, Halifax	March 2, 1979
114	6	Project 79–7027, Cardigan	April 6, 1979
114	7–9	Project 79–7048, Key issues....	January 4, 1980

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Research reports